Smaller items such as mixers, and hair dryers used batteries to operate them. Original issue was turquoise blue and later included other colors. The secret was the 100 watt light bulb that got the job done.
Also, the kitchen appliances such as the ovens and washers came in 3 sizes. Set came in large box which included cake mix packages, trays, mixing bowls, utensils and cookbook. I can still remember baking our first cake and icing it. Inspired by the movie "Chitty Chitty Bang Bang." This is a very desirable and highly sought toy. Set includes 8 molds, a mold making machine, instructions and of course Tootsie Rolls.
One of the all time favorites from the 1960s & 70s. It came in a large display box with a boxing ring scene insert and score cards. The Magic Window was about 10" diameter plastic frame 3/4" thick.
Large 32" long and 23" tall Battery Operated Ride On Horse. Another great Ride On by Marx was the: Replica of 1914 Stutz Bearcat. I remember Rat Fink charms, not sure if there were different surprises inside. Battery operated Control Center with a fan attached on the end that you can move with control stick.
I remember this circus type box and there were 5 different animals available: Cat, Poodle, Bear, Lion and Monkey. You can also control the power or thrust of the fan.
The back of the box had a press out area to use as a stand. Another great bath soap was Crazy Foam - made in the 1960s, 70s and still today. The car is a cool 60s Corvette attached to the rod with also electrical wire attached under it. Originally came with the Control Center, Launching Station, 3 Space Vehicle Balloons, 2 Under carriages, Astronaut and Capsule and Space Vehicle Template.
"The Amazing Mike Controlled Robot." Large 20" tall Battery Operated Robot. There is a large lithographed plastic - heavy cellophane sheet that goes around the two rollers underneath.. Also, under the car is a roller in the middle that can move up and down.. You could also buy a molded plastic lunar landing base accessory. Very cool record player with a tv screen to view slide movies. Also played slides from Picturesound Program sets which were records and slides telling various children's stories.